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Project Overview:

Our HR team is looking for a person who speaks fluent marketing data language and can translate our goals into measurable conversions. We would like our Digital Marketing Specialist to be a creative person with analytical mindset who aims at building a strong brand using digital channels. As a part of our purposeful team, you will be able to work in a fast-growing company and a challenging environment. 

Responsibilities:    

  • Plan and execute paid search (Google Adwords), retargeting, social advertising (Facebook, Twitter, LinkedIn);
  • Increase conversions through landing pages, calls to actions and forms; 
  • Optimize and continuously improve the website for Search Engines; 
  • Analyze web interactions using various web analytics tools — and contribute towards better user experience, growing lead generation, and a higher conversion rate across the website; 
  • Create requirements and specifications for web developers with a detailed explanation of required changes, new features, and improvements needed for marketing efforts;
  • Develop strategy for boosting effectiveness of PPC metrics;
  • Continuously improve digital marketing campaigns and website performance;
  • Build and automise strong analytics and develop comprehensive report for all digital channels;
  • Develop digital marketing expertise in the team, mentor and train colleagues;
  • Support other marketing activities on demand.

Requirements:

  • Excellent knowledge of website analytics tools like Google Webmaster Tools, Analytics, Adwords;
  • Experience with Facebook Ads, LinkedIn Ads, and Twitter Ads;
  • Experience with marketing channels such as SEO, PPC, email marketing;
  • Strong industry knowledge, understanding of recruitment and sourcing process;
  • Strong organizational, analytical, and communication skills to translate analysis into recommendations, insights, and functional production plans;
  • Proficiency in marketing automation software would be a plus.
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