Project Overview:

Our customer is a leading science-based ag-tech company; dedicated to bringing plant potential to life. Each of our 28,000 employees in more than 90 countries work together to solve one of humanity’s most pressing challenges: growing more food with fewer resources. A diverse workforce and an inclusive workplace environment are enablers of our ambition to be the most collaborative and trusted team in agriculture.

Our employees reflect the diversity of our customers, the markets where we operate and the communities which we serve. No matter what your position, you will have a vital role in safely feeding the world and taking care of our planet. Join us and help shape the future of agriculture.

Рекрутерка
Альона Зименок
Responsibilities:

The Global Digital Marketing & Branding Team is looking for a creative and customer-centric Digital Copywriter to join a dynamic and rapidly growing team.

Key Responsibilities:
Work closely with the Branding Leads, Content Managers, and UX Designers to create engaging and informative content to be published across a wide variety of internal, external, and digital platforms.

Digital Marketing, Branding and Internal Communications:

  • Write winning and effective content to support global campaigns across all digital media channels and touchpoints;
  • Write, edit and proofread copy for campaign-related digital media channels, such as landing pages, newsletters, paid-media ads, videos, brochures, blogs, etc.;
  • Coordinate and lead copy writing efforts across projects;
  • Iterate content based on feedback from different stakeholders and web analytics;
  • Research and suggest best possible key messages, user experience & CTAs for web landing pages and social media ads;
  • Align with SEO specialist to conduct keyword research and implement SEO knowledge to ensure copy is optimized for the web and secures high ranking;
  • Ensure that the content and tone of voice is in line with brand guidelines;
  • Coordinate and optimize (accuracy, speed and costs) translations via online services, agencies and local teams;
  • Create engaging articles for new product introductions, product registrations or launches, specific industry events based on briefs from the Branding Leads;
  • Coordinate interviews with Product Managers for specific articles;
  • Prepare articles and submissions for annual industry awards.
Requirements:
  • 3+ years of experience as a copywriter in a Digital Marketing or Communications team;
  • Outstanding, native-level English copywriting skills;
  • Experience in participating in customer research & SEO;
  • Good communication skills;
  • Self-motivation with a strong sense of ownership;
  • Passionate about creating the best user experience;
  • Flexible and agile, able to multitask and manage various projects at the same time.
Nice to have:
  • Experience in the agriculture industry;
  • Ideal candidates will have experience working in a CMS system like Drupal.

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